PushupsForCharity™
Founding Partner Invitation
Finally, A System For Helping Enough
Other People Get What They Want
So You Get Everything You Want
From Eric Ruth
Monday 8:00 a.m.
Dear Fitness Business Owner,
There are two types of people in the world: givers and takers.
If you’re a giver, then you probably already have a “gut” feeling about whether or not this is right for you just based on the name, PushupsForCharity™.
“Do unto others as you would have them do unto you.” That’s the giver’s credo.
And it’s the most rewarding way to live.
In the context of business, the giver’s philosophy is “give to get.”
Give tremendous value first, within the framework of a strategic plan, and then receive tremendous value in return.
It’s quid-pro-quo – with the understanding that you go first, and that the payoff might not always be what you expect (it’s often far greater than you can even imagine).
I am no saint. And I’ve made more mistakes than I sometimes care to remember. But I’ve always lived my life by the Golden Rule and handled my business dealings following the “give to get” philosophy. And the only times I’ve gotten unsatisfactory results is when I dropped the ball in some way – when I failed to manage the relationship or situation correctly.
But the other times, when I executed correctly, have changed my life.
There’s no force on earth that can stop me from always living that way. Not just because it’s the right way to live, and not just because it’s proven to work so well – allowing me to achieve so much despite my own dumb, sometime repeated mistakes – but also because it feels so good.
Nothing feels better than being able to help other people. Nothing.
And when you can help others in a strategically selfless way, the outcome is almost always far, far greater than what you anticipate or intentionally “engineer.” Because giving to get is a force of nature that can’t really be quantified at the outset…it takes on a life of its own, producing unforeseen rewards exponentially greater than what you give.
But you probably already know all that, if not experientially, then intuitively.
So I suggest you listen to that “gut” feeling you have about PushupsForCharity™. Because your instinct/intuition is your spirit…your internal compass.
And if PushupsForCharity™ feels right to you, it’s because you are just like me and the 91 Founding Partners listed below... you are a giver.
100 9 Founding Partner Positions Remaining
PushupsForCharity™ is something very near and dear to my heart. So this letter has a slightly different tone to it than what you're accustomed to hearing from me.
I'm simply presenting the facts about PushupsForCharity™ to you, because that's all that's required. This certainly isn't right for everyone, but if you are like these fitness business owners, you'll see the principled power of PushupsForCharity™ and be eager to claim one of the 9 remaining Founding Partner positions.
James Allred
Holly Leonard
Shondelle Solomon
Ken Edelson
Linda Alexander
Michelle Collier
Tony Maslan
Randy Hartz
Randy Gruezo
Ben Davis
Joe Thimmesh
Roberto Santarossa
Sean Terry
Veronica Bianco-Sucher
Tim Clinton
Allan Marshall
Susan Jeck
Aaron Gonzales
Kevin Hensel
Lisa Wells
Keith Duncan
Shana Ross
Donald Lee
Forrest Walden
Damir Anteljevic
Brian Calvin
Doug Krueger
Anton Iskerskiy
Audra Baker
Joe Robaina
Andy Luukkonen
Brad Linder
Mario Gaytan
Jason Goggans
Hugh Hines
Elaina Smith
Mike Stare
Erik Peacock
Vaughn Bethell
James Cipriani
Brady Burns
Kim Hardewig
Tim Drown
John Spongberg
John Hinkle
Keith Laug
Clint Howard
Ron Stringfellow
Eric Gelder
Shawn Eichorn
Katie Anprom
Peter Cellano
Tony Rathstone
Liz Modrell
John Hall
Kathi Rogers
Chris Gray
Bart Breithaupt
Able Mettzer
Steve Tullen
100 Founding Partners is a real limit. It’s not a marketing ploy. So time is not on your side here. If you want a Founding Partner position and all the associated, exclusive benefits, you need to move on this quickly before all the spots are gone.
In the interest of full disclosure, we will open PushupsForCharity™ again later. But not to Founding Partners (which conveys substantial additional and exclusive benefits), and not at this price.
Yes - I Want One of The 100 PushupsForCharity™ Founding Partner Positions
PushupsForCharity™…And You
A simple idea…executed correctly.
In a nutshell, we are going to give you a complete marketing system including all the tools you need to execute, plus a 4-week implementation coaching program (beginning in early December) that will result in:
- Massive local media publicity for you and your PushupsForCharity™ event.
- Viral “word of mouth” lead generation unlike anything you’ve ever experienced before.
- The kind of attention and goodwill that is impossible to buy.
- A non-threatening, friendly and fun way to introduce fitness to a large segment of your local population, build a genuine “give to get” relationship with them, and convert many of them to clients or campers.
- A uniquely compelling, “under the radar” marketing and publicity “hook” that you cannot get any other way.
- Association with a national BRAND that will grow in stature quickly as we, collectively, raise awareness of fitness nationwide and raise significant funds for children facing life-threatening illnesses.
- PushupsForCharity™ Founding Partner status, and all the goodwill and media attention associated with that position.
- Your own unique Founding Partner page on www.PushupsForCharity.com (under construction) that funnels leads to you 24/7/365.
- A vehicle for growing your fitness business that I believe will surpass anything and everything you’ve done to date.
- And a vehicle for impacting more lives and helping more people than you could ever possibly do on your own.
Here's The Best News Of All
PushupsForCharity™ is simple to execute.
Let me say that again, because it’s so important…this is simple to do.
I know how crunched for time you are already. And that’s why I’ve created a marketing and implementation system that is so straight forward and simple to execute.
If you’ve ever done a GOLD RUSH™ event, or any major, multi-media, multiple moving parts event similar to it, then this will be like child’s play by comparison. (Although you can “scale” this as large as you want – it’s completely customizable and we’ll provide you with strategies for “going big” if you choose – but you don’t have to in order to be successful.)
25 Good People = Priceless Publicity
That’s all it takes to make PushupsForCharity™ a huge success, both for you and your fitness business, and for the sick children your fundraising will benefit.
Just 25 good people. (And we give you the simple, automated tools that get them to jump at this.)
With just 25 local people doing as many pushups as they can in just 90 seconds (not hundreds of people doing thousands of pushups over an extended time period), you can realistically and easily raise $5,000 from your PushupsForCharity™ event…with donations as small as fifty cents for each pushup. And the viral marketing tools do all the fundraising almost effortlessly. You don't have to "hit up" your friends and family to donate.
That means 100 Founding Partners can raise HALF A MILLION DOLLARS in just one day. And make no mistake, that kind of charitable giving gets noticed - giving you priceless publicity and so much more.
I’m not going to go into the specific viral marketing strategy with you right now because I don’t want you to get distracted by it. But rest assured, it is simple, it is potent and it will produce results for you on a grand scale. (I covered the strategy in depth at MEGA TRAINING and all the fitness business owners you saw listed earlier in this letter were blown away by it, which is why they grabbed their Founding Partner positions. I will cover the strategy with you during our first training webinar, and if you’re not equally impressed, you can withdraw from PushupsForCharity™ and receive a full, no questions asked refund.)
Ongoing And Ever-Growing
All the Founding Partners will hold their events on the same day, Saturday February 6th, 2010 (that’s not a requirement, so don’t worry if you already have a commitment that day, we can work around it).
But that’s just PushupsForCharity™ I. Later in the year, we’ll do PushupsForCharity™ II. And two or three times in 2011.
And every year thereafter.
...growing PushupsForCharity™ into the single largest fitness lead-generator and fundraiser…ever.
The goal is to smash – utterly destroy – Bill Phillips’ Body For Life charitable record of $2,000,000 donated.
And we will do it. Together we will do it.
Yes - I Want One of The 100 PushupsForCharity™ Founding Partner Positions
Strategically Selfless
Keep in mind that PushupsForCharity™ is a strategically selfless endeavor. This is not just about giving. This is about giving to get.
It’s not just about raising money for children with life-threatening illnesses.
It’s also about raising awareness of the benefits of fitness, engaging your local community and the national and even international community…
…and it’s about EXPLODING the growth of your fitness business by following a strategic plan.
I’m talking about massive lead generation on scale that cannot be duplicated any other way.
The strategy and implementation system I’ve created for PushupsForCharity™ is, I believe, the most powerful work I’ve done to date. My guiding philosophy has always been “give to get” and PushupsForCharity™ is the most complete expression of that.
More Than A Campaign…A Legacy
Have you ever considered how you want to be remembered…what kind of “footprint” you want to leave?
Maybe you’re not old enough to think in those terms. I’m 43, and I’ve only just started to. But I’m grateful that at a relatively young age, I have a clear vision of what kind of legacy I want to create.
And it’s more than being a good man who is entrepreneurial and lives life on my terms.
I want to create something really profound. If that resonates with you – if you do too – then PushupsForCharity™ is that kind of vehicle.
It can and will be that special, that substantial and that meaningful.
And you can be a founding partner – a driving force behind something much bigger than me or you or any individual.
How We Support and Promote the PushupsForCharity™ Brand
As a Founding Partner, you won’t be operating in a vacuum. You will be supported and promoted by us. We will leverage our considerable expertise, associations and assets to build this brand.
- An entire chapter of my upcoming book on the business of fitness will be devoted to PushupsForCharity™.
- We are beginning a campaign to enlist the support of the fitness certifying organizations.
- We are involving many of our friends in the industry – companies with significant reach and influence.
- We are enrolling our Australian Partners, Fit For Profit, LLC to grow the Australian leg of PushupsForCharity™.
- We are launching a major NATIONAL publicity campaign for PushupsForCharity™.
- We have a full-on internet marketing strategy for PushupsForCharity™ that will drive people to www.PushupsForCharity.com and we will funnel the leads to our Founding Partners.
This is not just another campaign or just another strategy.
This is a movement.
And I am making it my personal mission to ensure PushupsForCharity™ becomes something we can all be immensely proud of…something that changes lives…and something that can grow your fitness business and establish and secure your positioning as the dominant fitness business in your area.
But keep in mind…the results of giving to get, when executed correctly, are ALWAYS far more significant than what you anticipate.
Your Opportunity To Partner With Us
A Founding Partner position and all the benefits that go with it are yours for the taking right now.
There are considerably less than 100 positions still available, and our entire list is being invited to join today.
This is your entrepreneurial moment. A decision has to be made one way or the other.
Here’s a brief summary of what’s in it for you:
- A complete, don-for-you PushupsForCharity™ marketing system and all the tools for executing it.
- 4-week coaching and implementation live webinar training.
- PushupsForCharity™ mastermind forum for sharing ideas with other Founding Partners.
- Your own Founding Partner page on www.PushupsForCharity.com with leads funneled to you 24/7/365 from the local, national and international marketing and publicity
- Fully realizing what you got into this business for in the first place: to help more people
- Giving to get – the most profound and predictable life principle
- Paying it forward – an opportunity to share your expertise and impact lives in a massive way you could not replicate on your own
- Significant media attention (generated locally and nationally)
- PARTNER STATUS association to what will certainly become one of the most significant grassroots charitable fundraising programs…in history
- Viral word-of-mouth stimulated lead generation and client-getting
- Credibility, authority and celebrity in your local area and nationwide unlike anything you could generate from traditional marketing alone
- A simple-to-execute (again…SIMPLE), fun and incredibly rewarding ongoing growth strategy
- Potential for other significant, unanticipated opportunities that will certainly arise as a results of your involvement in PushupsForCharity™
- A legacy
Yes - I Want One of The 100 PushupsForCharity™ Founding Partner Positions
Requirements To Qualify As A Founding Partner
If you would like to be a PushupsForCharity™ Founding Partner, you must agree to the following conditions:
- You will follow the training, implement the campaign and hold your local PUC event in Feb 2010, and a second event (date to be determined) later in the year.
- With our help you will raise a minimum of $5,000 in charitable donations to Make-A-Wish Foundation
- You will submit your PUSHUPS FOR CHARITY™ event video or pictures and stories to us for posting on www.PushupsForCharity.com.
- You will link from your website to your personalized www.PushupsForCharity.com page.
- You will be honest and ethical and act with integrity to uphold the PushupsForCharity™ image and brand.
- You firmly believe in the “give to get” philosophy and know that by strategically helping enough people get what they want, you will get what you want.
Your Investment to be a PushupsForCharity™ Founding Partner
We are asking you to basically cover our costs to provide the systems, tools and coaching to you, and to help defray the cost of building out www.PushupsForCharity.com (which will be a major web 2.0 site incorporating social media components to engage visitors, develop leads and funnel them to you, in addition to show casing all the Founding Partners).
We could ask for much more, as this opportunity is beyond substantial. But in the spirit of what we’re trying to accomplish, and as reward to you for being an “early adopter”, you can become a Founding Partner for just $397.
Your Founding Partner Position will automatically renew next year at this time unless you contact us and request to relinquish your spot. There is no contract or ongoing commitment, you can cancel anytime and your Founding Partner position will be given to the next person in line.
A Double Guarantee
GUARANTEE #1: I will reveal and explain the entire PushupsForCharity™ marketing strategy on the first live webinar training on December 3rd (if you cannot attend, all webinars will be recorded and made available online). After hearing the full story, if you’re not convinced this is everything I’ve described here in this letter, you can ask for and receive a complete, no questions asked refund within 30 days.
GUARANTEE #2: If you do not earn at least 10X’s your investment in PushupsForCharity™ within 60 days of your first event, you can request and receive a full, no questions asked refund.
Yes - I Want One of The 100 PushupsForCharity™ Founding Partner Positions
We look forward to working with you in PushupsForCharity™.
This will be the most exciting ride of your fitness business career. I promise you that.
Giving to get,
Eric Ruth
P.S. Please make no mistake about the 100 Founding Partner positions, many of which are already claimed. 100 Founding Partners is a real limit. It’s not a marketing ploy. So time is not on your side here. If you want a Founding Partner position and all the associated, exclusive benefits, you need to move on this quickly before all the spots are gone. In the interest of full disclosure, we will open PushupsForCharity™ again later. But not to Founding Partners (which conveys substantial additional and exclusive benefits), and not at this price.
Yes - I Want One of The 100 PushupsForCharity™ Founding Partner Positions
© 2009 SERG Holdings, LLC * All Rights Reserved
Introducing a viral, done-for-you system that leverages word of mouth to penetrate deep into your local community, attracts new clients and campers to you with an irresistible marketing hook that flies "under the radar" raises money for children with life-threatening illnesses, produces local publicity and goodwill unlike anything you've experienced before, and generates waves of national media exposure and
ever-growing new lead flow...
Conor Kelly
Dave Fannin
Jeff Tomaszewski
Gabriel Tavarez
Clint Barr
Conni Ponturo
Kendra Compton
Ginny Grupp
Greg Sucher
Reginald Williams
Michael Lindsay
Tom Jackobs
Jerry Colker
Rahsheen Slaughter
Greg Kalafatic
Jeremy Gritton
John Piacentino
Jeanne Schmit
David Angiolier
Adam Kessler
Leslie Tellerby
Mark Gustavo
Doug Jackson
Ronald Hebb
Mark Tolle
Jason Long
Jeff Jones
John Wolf
Sarah Johnson
Bill Ospher
Jill Peprak
"Give To Get" Is The Most Fundamentally Sound, Proven And Principled Business-Building Strategy In History...And PushupsForCharity™ Is The Ultimate Fitness Business Application of That Strategy
CLOSED OUT:
PushupsForCharity™ Founding Partner Positions Are No Longer Available.
